What are the Advantages of a Full-Service Ad Agency?
Whether you’re a small business with no marketing department to speak of, or a larger business tasked with developing a new logo or rebranding the entire company, you could benefit from a specialized agency running or assisting with your marketing campaigns.
Advantages of an Agency:
Flexibility: No matter what you need, our team will get it done on time and under budget. One month might be a blog post, the next a press release. Perhaps you need assistance with a company newsletter, or you’re hiring and would like to push the position(s) via social media channels and/or email. No problem. We can handle it.
Expertise: Your company may not have a dedicated marketing team, or perhaps the team you do have isn’t up-to-date with the constantly-changing algorithms Google uses to rank your business online. There’s no need to train your existing team or hire new employees; our team is more than ready to handle all your digital needs (and we’re a Google-Certified Partner). We’re skilled in content writing, communications, graphic and website design, SEO and more.
Cost-Effectiveness: Marketing services aren’t cheap, but they don’t have to cost you an arm and a leg. While hiring an agency may seem counter-productive, it can save your company money in the long run. Hiring dedicated graphic designers, content writers, web developers and social media strategists will almost certainly cost more (and you may not even need those services daily). Additionally, agencies are often given discounts by local TV and radio stations with whom they work on a regular basis.
Time-Saving: No matter the size of your business and staff, you’ll need to market your company to succeed and grow. This takes a team, and your existing staff may all be wearing multiple hats. Not only will hiring a dedicated agency save your staff time to work on other matters, you’ll have a team of experts in the field working for you on your schedule. Sometimes it just makes more sense to leave your marketing and branding needs to a professional ad agency.
We can handle a portion of or your entire marketing campaign, and specialize in a variety of strategies, including:
Banner Advertising: One of the oldest forms of online advertising, Banner ads drive targeted visitors to your website using visual online ads. Use in conjunction with a custom landing page for incredible results.
Content Writing: Specialized in-house writers will research and write compelling and engaging blog posts, informative press releases, entertaining newsletters and anything else your company desires.
Email Marketing: Bulk email blasts are no longer an acceptable form of marketing. We cater to your customers, delivering specified content based on online activity.
Search Marketing: Search Marketing encompasses both paid (SEM) and unpaid (SEO) search listings. Our team will buy and earn you traffic and visibility, leading to sales and a positive return on your investments.
Social Media Marketing: In today’s digital age, every business should have a social media account (or several, depending on the industry). Increase visibility and brand awareness while engaging with customers and prospects.
TV, Video & Radio: The traditional forms of advertising still get results, and our team has contacts with the local media. We can create and place ads in relevant magazines and newspapers as well as create TV and radio spots.
Website and Mobile Design: Our team can develop your new site from scratch or update your existing one to be user-friendly, visually appealing and mobile responsive. Your website is the digital face of your company; the better it looks and functions, the more successful your business will be.
Make 2018 your best year yet. Contact us today for a consultation and find out what we can do for your bottom line.